If you’re going to position yourself as a front-of-the-pack, AAA game producing publisher of massively multiplayer games, you kind of have to stare World of Warcraft in the face and say “Yeah, we’re putting out a fantasy-themed, massively multiplayer role-playing game (AKA, MMORPG; AKA, mem-mor-pig), what do you have to say to that?” People love to act like elves around other people, so why not continue to seed fertile soil?

Rift: Planes of Telara (previously known as Heroes of Telara) is unabashedly a fantasy RPG full of magic and swords and elementals and every other D&D-derived creature like so many other games, but Rift seems to pride itself in some of its most obvious differences from the rest of the MMO pack.

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